SMEG x TOZI
Cooking series
Client
SMEG Nederland × TOZI Restaurant Amsterdam
Commissioned by Buro Hause PR
Production
Claudia’s Shutter
Overview
Tutti a Tavola is a film series exploring Italian cuisine through craftsmanship, memory, and place. The project focuses on the cultural rituals around cooking and eating, using food as a lens to tell personal and regional stories.
The series opens in Sicily, following TOZI Head Chef Gaetano as he brings the flavours of his hometown, Palermo, into the kitchen and onto the screen.
Approach
Claudia’s Shutter led the technical production, developing a cinematic visual language that balances precision with intimacy. The approach prioritised natural movement, tactile details, and a documentary sensibility to reflect the authenticity of the culinary process.
Outcome
The final films connect brand, craft, and storytelling in a subtle and considered way, highlighting the relationship between heritage, technique, and shared experience.