For the new season of VICE Interviews, I worked as Producer and Director, leading both the creative vision and the production from start to finish. The season featured a diverse line-up of Dutch and international artists, including Bizzey, Gers Pardoel, Adje, Akwasi, Bokoesam and Grammy-nominated trumpeter Theo Croker.

VICE reaches over 40 million people across Europe, with a strong focus on culturally relevant storytelling for younger audiences. This season aimed to create space for honest, in-depth conversations that move beyond surface-level promotion and connect artists with their communities.

My role covered concept development, production planning, on-set direction, and coordination with artists, management teams, and partners such as MOJO, Warner Music Group, and VICE NL. Working closely with VICE’s editorial and production teams, we translated strong journalistic ideas into visually engaging interviews designed for both longform viewing and social platforms.

Role: Producer & Director
Client: VICE Europe
Format: Longform interviews, social-first cut-downs
Focus: Culture, music, identity, youth audiences